Consumers Say BMW is Coolest Car, Mercedes, Most Prestigious

BMW owners have just received some well-needed validation in “these tough economic times.” The brand was awarded three 2009 Brand Image Awards. Kelley Blue Book's market study tracks more than 12,000 car shoppers' brand perceptions each year and divides the findings into 10 categories

The Bavarians won "Best Performance Brand," "Coolest Brand" and "Best Exterior Design Brand," which may have been a parting gift for the exiting chief of design, Chris Bangle...Continued