Details on Rolls-Royce Phantom Dragon Edition

We know Rolls-Royce motor cars are expensive, but over a million? Well, that's how much you'll have to put on your American Express black card if you want the Phantom Dragon edition over in China.

Bespoke from the trim to the rims, the Year of the Dragon Phantom features a gold dragon hand-painted on the side of each front fender, with the mythical creature also embroidered on the headrests. Hand-stitched cushions for rear seat passengers also complement the lush interior, and the luxury car wears red on the inside and out, since red is the color of good luck in Chinese culture.

The British automaker hoped to attract more buyers with the special edition car by giving the Chinese people exactly what they want. Rolls-Royce CEO, Torsten Mueller-Oetvoes, told Bloomberg that buyers in China want “marvelous embroidery work,” and it’s apparent the Phantom Dragon was dead on, as the luxury car sold out within two months.

China became Rolls-Royce’s biggest market in 2011, trading places with the U.S. The flip-flopping continues across the board, as the Asian country surpassed the U.K. as Bentley’s second largest market, while also becoming Maserati’s second-biggest.

via Rolls-Royce, Bloomberg courtesy of Motor Trend Staff

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Rolls-Royce Motor Cars has confirmed further details about the production version of 200EX, the experimental car shown at the Geneva motor show early in March 2009.

Rolls-Royce CEO, Tom Purves announced the details at a press conference in New York where 200EX is currently being shown to potential customers on the first leg of a world tour.

Speaking at the event, Mr. Purves said, “There has been a great deal of interest in this car since we first talked about producing a new model series in the autumn of 2006 and the reaction 200EX received at its unveiling at Geneva was very positive. As we move another step closer to the start of production at Goodwood, it is exciting to be able to share some of the specific technical details with customers and the media.”

He continued, “RR4 will deliver an authentic Rolls-Royce experience to owners, so expect peerless comfort and build quality. However, we have consciously engineered this car to be more involving and dynamic for those owners around the world that will wish to drive it themselves.”

RR4 will be powered by a brand new 6.6 litre turbo charged V12 engine unique to Rolls-Royce. The engine will be combined with an 8-speed automatic ZF gearbox. This new drive-train will significantly improve fuel and CO2 efficiency over the already class leading Phantom series of cars. Engine power will be upwards of 500bhp.

Further details about RR4 will be released over the coming months.


Source: Rolls-Royce

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