Tuesday, February 28, 2012

Details on Rolls-Royce Phantom Dragon Edition



We know Rolls-Royce motor cars are expensive, but over a million? Well, that's how much you'll have to put on your American Express black card if you want the Phantom Dragon edition over in China.


Bespoke from the trim to the rims, the Year of the Dragon Phantom features a gold dragon hand-painted on the side of each front fender, with the mythical creature also embroidered on the headrests. Hand-stitched cushions for rear seat passengers also complement the lush interior, and the luxury car wears red on the inside and out, since red is the color of good luck in Chinese culture.

The British automaker hoped to attract more buyers with the special edition car by giving the Chinese people exactly what they want. Rolls-Royce CEO, Torsten Mueller-Oetvoes, told Bloomberg that buyers in China want “marvelous embroidery work,” and it’s apparent the Phantom Dragon was dead on, as the luxury car sold out within two months.

China became Rolls-Royce’s biggest market in 2011, trading places with the U.S. The flip-flopping continues across the board, as the Asian country surpassed the U.K. as Bentley’s second largest market, while also becoming Maserati’s second-biggest.

via Rolls-Royce, Bloomberg courtesy of Motor Trend Staff


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