2010 Subaru Impreza 2.5i Official Price - Starting at $17,495

Subaru today announced the pricing on the 2010 Subaru Impreza lineup and introduced a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the 170-hp Impreza 2.5i starts at $17,495, unchanged from last year...

Press Release:

Subaru Announces Pricing On New 2010 Impreza

Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower

CHERRY HILL, N.J., July 29 /PRNewswire/ — Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)

Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS “Top Safety Pick”, the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.

The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.

Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.

The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.

Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.

For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.

The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.

Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.

Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).

- By: Omar Rana


Read more at eGMcarTech.com

2010 Subaru Legacy Review by Motor Trend

Subarus have always been a bit peculiar. From their exclusive use of horizontally opposed "boxer" engines and standard all-wheel drive to their trail-friendly wagons and turbo compacts with gigantic hood scoops and rear wings, the vehicles from Fuji Heavy Industries roll to the beat of a different drummer. As the automaker puts it, those characteristics are what make a Subaru a Subaru.

They're also what has helped make the small Japanese brand successful, especially during these current hard times. For 2009, Subaru's year-to-year sales, like all automakers,' are down, but only a scant 1.8 percent. Compare that to losses at Toyota (40.7 percent) and Honda (41.5 percent), and you can see why Subaru is feeling like the healthiest candy bar at the snack shop. With the launch of its all-new fifth-generation Legacy, Subaru is feeling even sweeter, as it finally has a flagship sedan that offers competitive performance, passenger volume, and fuel economy.

Feature review continued here

Subaru Tribeca heralds Get Out More Tour

CHERRY HILL, N.J., April 23 /PRNewswire/ -- Subaru of America, Inc. announces its sponsorship of the Get Out More Tour, kicking off today at the first of many retail locations across the country.

The Get Out More Tour will feature outdoor recreation experts Randy and Sheri Propster as they visit more than 50 specialty outdoor retailers in their colorfully wrapped Subaru Tribeca. At each location, Randy and Sheri will share their extensive outdoor expertise and passion for wilderness exploration as they instruct fresh air enthusiasts in everything from trip planning and choosing the right gear and apparel, to essential outdoor safety skills.

"This tour was a natural fit for Subaru, since our line of Symmetrical All-Wheel Drive vehicles are so often used to 'get out more' and explore the great outdoors," notes Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "That Randy and Sheri are big proponents of safety in the outdoors will resonate with our customers since the Subaru brand is well-known for its safety standards."

With All-Wheel Drive standard for Subaru vehicles, the vehicles provide a perfect means for getting away from crowded urban areas. Subaru also offers an array of accessories and sports gear that enhances the outdoor experience. Outdoor sports enthusiasts will find Subaru roof carriers for bicycles, kayaks, skis and snowboards at Subaru dealers across the United States, and Subaru-branded camping gear such as tents, lanterns, backpacking hydration systems, and more - can be found at www.subarugear.com.

The Get Out More Tour, in conjunction with Backpacker magazine, will also feature Get Out More Tour tents at five popular outdoor festivals - Appalachian Trail Days, Asheville Mountain Sports Festival, National Trails Day, Big Bear Paddlefest, and Gauley Riverfest. For a complete listing of tour dates and locations, visit www.getoutmore2009.com.


Source: Subaru

Fight AIDS, HIV by Dining Out For Life with Subaru

PHILADELPHIA, April 3 /PRNewswire/ -- Make a reservation to go out to eat on April 30, 2009 and know you are helping in the fight against HIV/AIDS. Dining Out For Life(SM) hosted by Subaru is a one-day fundraiser that generated over $3.9 million in donations for AIDS service providers across North America last year.

On April 30, more than 3,500 restaurants in 55 cities will donate a generous percent of daily proceeds to an AIDS service provider. Money raised in each city stays in that city. "I'm privileged to be involved with Dining Out, especially at a time when many people wrongly believe the HIV/AIDS crisis no longer is a crisis," explained Dining Out For Life spokesperson and Food Network star Ted Allen. In fact, the fastest emerging carriers are people age 50 or over, who make up about 10-15 percent of all people living with HIV/AIDS in the United States. Certain prescription drugs are believed to be contributing to increased rates of sexual activity and sexually transmitted diseases among older people who may not be protecting themselves from HIV transmission.

"Subaru has a long history of supporting events that resonate with our customers, so this sponsorship is a terrific fit for our company and its ideals," said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. "We are honored to once again be a partner in the Dining Out For Life event."

Visit www.diningoutforlife.com/ to make a reservation at a participating restaurant near you.

* Statistics provided by AIDS InfoNet.

About Dining Out For Life International: Dining Out For Life is an international fundraising event involving the generous participation of volunteers, corporate sponsors and restaurants. In exchange for their financial support, restaurants are promoted in an effort to increase customer traffic. In 1991, Dining Out For Life was created by an ActionAIDS volunteer in Philadelphia. Dining Out For Life is now held in 55 cities throughout North America. For more information see www.diningoutforlife.com/.


Press release via Subaru

Best Bets on 2009 Subaru Impreza, Subaru Impreza WRX STI, and Subaru Forester

CHERRY HILL, N.J., April 3 /PRNewswire/ -- The 2009 Subaru Impreza, Subaru Impreza WRX STI, and Subaru Forester have each been named a "Best Bet" by Cars.com, the leading destination for online car shoppers.

According to Cars.com, the two Subaru Imprezas are each a "Best Bet for Sports Cars," and the Subaru Forester has been recognized as a "Best Bet for SUVs and Crossovers." To qualify as a Cars.com Best Bet, models must meet three quantified criteria: a "Good" rating in Insurance Institute for Highway Safety frontal-offset and side-impact crash tests; average or higher reliability ratings; and average or higher gas mileage within their class.

"We are proud to accept these awards from Cars.com," said Tom Doll, COO and executive vice president of Subaru of America, Inc. "The editors who have named the Subaru Impreza and Forester 'Best Bets' evaluate scores of vehicles, so this recognition comes from true automotive experts. The Forester and Impreza models offer safety, reliability and performance -- and are fun to drive."

"Our Best Bets help narrow down the options for buyers by vehicle class," said Cars.com Editor-in-Chief, Patrick Olsen. "These are vehicles that any of our editors would drive."

This latest recognition by Cars.com adds to a growing list of accolades for the Subaru Impreza and Forester, both of which were also named 2009 "Top Safety Picks" by the Insurance Institute for Highway Safety (IIHS). Kiplinger's Personal Finance 2009 Car Buyer's Guide recognized the 2009 Subaru Forester 2.5X as "Best New Crossover" in the category of "Small Crossovers," and the 2009 Subaru Impreza 2.5i as "Best in Class" in the "Wagons and Minivans" category. Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; a "good" rating (the highest available rating, indicating a vehicle's roof is more than twice as strong as minimum federal safety standards require) in the new IIHS roof strength test; the MotorWeek Driver's Choice Award for Best Small Utility; and the R.L. Polk award for consumer loyalty in the Compact SUV category.


Source: Subaru

Subaru offers Free Car Inspection during National Car Care Month

CHERRY HILL, N.J., March 31 /PRNewswire/ -- Subaru of America, Inc. announced today that the company is endorsing the Car Care Council's National Car Care Month, a nationwide April program focusing on the importance of regular vehicle maintenance.

To celebrate the occasion, participating Subaru dealers are offering free vehicle diagnostic inspections to Subaru owners, emphasizing items that affect fuel economy and offering driving tips for optimizing fuel mileage. For a list of participating dealers, consumers can visit www.subaru.com or call 1-800-SUBARU3.

"April is always a good time to assess any needed maintenance or repairs resulting from winter driving, and to make sure your vehicle is ready for summer travel," notes Jim Sinclair, Vice President, Service, Subaru of America, Inc. "And in today's economy, the increased fuel efficiency and lower fuel costs that come with a well-maintained vehicle are more important than ever."

To help owners get the best possible fuel mileage, dealers will be performing the "MPG Inspection." While the vehicles will receive a thorough check-up of all major operating systems, the MPG ("Maintenance Preserves Gas") Inspection puts extra emphasis on the systems that directly impact fuel mileage. Drivers will receive a written report on the vehicle's condition plus helpful driving tips for maximizing fuel efficiency.


Source: Subaru

2009 New York Auto Show: 2010 Subaru Legacy -- Official Details!

NEW YORK, March 31 /PRNewswire/ -- Subaru of America, Inc. today announced that the all-new 2010 Legacy® sedan will debut at the New York International Auto Show, providing a bolder design language in a larger midsize package.

The 2010 Legacy, whose predecessor is renowned for its sporty handling and reliability, now features a longer wheelbase, almost four inches of extra rear seat legroom and a new powertrain lineup featuring the new Subaru Lineartronic™ CVT (continuously variable transmission).

The 2010 Legacy is built on a new platform that increases room and comfort while preserving the agility and fun-to-drive spirit of the previous model. New powertrains and new suspension design combine with proven Subaru safety technology to deliver a unique offering in the midsize segment. As are all Subaru models, every Legacy is equipped as standard with Symmetrical All-Wheel Drive, an invaluable performance- and safety-enhancing system that sets Legacy apart among midsize sedans. All-wheel drive is rare in the midsize segment, and only Legacy makes it standard.

The Legacy line for 2010 will offer three levels of performance. Legacy 2.5i models -- 2.5i, 2.5i Premium and 2.5i Limited -- are powered by a revised 170-hp 2.5-liter 4-cylinder Boxer engine (with available PZEV rating) and equipped with a new standard 6-speed manual transmission or the new Lineartronic™ CVT. Both transmissions help to improve acceleration, response and fuel economy.

The Legacy 2.5GT models make a leap in performance for 2010. Both the 2.5GT Premium and 2.5GT Limited models are powered by a new 265-hp turbocharged / intercooled Boxer engine. The new engine features a unique turbocharger that is mounted below the engine. This new location not only contributes to smooth turbocharger response and improved emissions, but also lowers the car's center of gravity. In the Legacy 2.5GT models, this high-performance engine is mated with a new 6-speed manual transmission. Designed for the discerning enthusiast, the Legacy 2.5GT models are equipped to challenge some of the best names in the sport sedan field.

Three new Legacy 3.6R models - the 3.6R, 3.6R Premium and 3.6R Limited - offer a sophisticated blend of performance and comfort. All are powered by a new 256-hp 3.6-liter 6-cylinder Boxer engine matched to a 5-speed electronic automatic transmission. Compared to the 3.0-liter 6-cylinder engine it replaces, the more powerful 3.6 has the same external size and uses regular-grade fuel, rather than premium as the 3.0 required.

Bold Design Statement in the Midsize Arena

The 2010 Legacy, while rivaling midsize segment leaders in roominess, stands apart with a bold, high-tech look. The Subaru badge centers the new grille, which features a squared off lower edge. Character lines arc from the grille and form power bulges on the hood and taper off into the A-pillar. The sleek silhouette incorporates a larger greenhouse, and a shorter deck gives the vehicle a sporty look. Powerful wheel arches echo the power running through the Symmetrical AWD System. A range of new wheel cover- and alloy-wheel designs also debut on the 2010 Legacy, with the 2.5GT models featuring 18-in. alloy wheels and low-profile tires. A functional hood scoop directs air to the engine-mounted intercooler.

Besting Midsize Benchmarks

Built on an all-new platform, the 2010 Legacy offers roominess comparable to mainstream midsize sedans, with a focus on usable space and long-distance driving comfort. The wheelbase grows to 108.3-in., a 3.2-in. increase over the previous Legacy. The 2010 Legacy provides nearly four inches of additional rear legroom, which is enhanced by the scalloped back design of the new front seats.

The new Legacy is 3.2-in. higher and 3.6-in. wider than the previous model, yielding gains in head, shoulder and hip room. The 2010 Legacy offers more total passenger room (103 cu. ft.) than many competitors. The new-generation Legacy also offers one of the largest trunks (14.7 cu. ft.) in the segment - a significant achievement considering that the car's design requires packaging a rear differential and drive axles. Overall vehicle length is up by just 1.4-in. (now 186.4 in.), but overhang dimensions are reduced compared with the previous model.

The 2010 Legacy interior is not only more spacious than before, but takes another step up in refinement from an already-praised design in the previous model. The sporty four-dial instrument panel is augmented in all Legacy models by a multi-information display with trip computer located in the center of the dashboard. Richer looking appointments and details abound, including a sporty 3-spoke steering wheel (leather-wrapped in all but the base 2.5i). A new electronic parking brake - with an electronic Hill Holder System -- eliminates the traditional parking brake handle, freeing up space in the center console.

Confident, Agile Handling and Safety for any Road ... or any Weather

The new Legacy improves crash-worthiness and provides a stiffer platform for a smoother, quieter ride - but retains the crisp handling and balance Subarus are known for. Legacy 2.5i and 2.5i Premium models feature 16-in. wheels (alloy on Premium); the 2.5GT models are exclusively equipped with 18-in. alloy wheels with 225/45R18 tires. The 6-cylinder Legacy 3.6R models have 17-in. alloy wheels with 225/50R17 tires.

All Legacy models for 2010 are equipped as standard with Vehicle Dynamics Control (VDC), which combines stability and traction control capability. All 2010 Legacy models are equipped with a standard 4-wheel disc Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD). Additionally, Subaru's Brake Assist safety system is available on all models.

MacPherson-type strut front suspension is mounted to a new engine cradle, and the engine is attached to the cradle using new hydraulic mounts. The new cradle uses high-strength steel and is designed to also enhance frontal crash protection. A new double-wishbone rear suspension, mounted to a sub frame, replaces the previous multi-link configuration to provide improved ride, stability and handling. The enhancement of body rigidity and the new suspension design help to reduce levels of noise, vibration, and harshness (NVH). Increased wheel travel and optimized suspension geometry also contribute to improved ride comfort.

New Level of Comfort and Convenience in All Models

Standard comfort and available amenities are increased across the Legacy line for 2010. The base 2.5i model, for example, features standard steering wheel audio and cruise control buttons, a 60/40 split fold-down rear seat, new electronic parking brake, automatic lights-on function, ambient overhead console lighting and an available iPod jack. The all-new electronic Hill Holder System holds the vehicle in place until the driver applies the throttle to pull away from a stop. Previous versions of this system only held the car for a few seconds.

Legacy Premium models add more amenities, including an 8-way power driver's seat with power lumbar support adjustment and driver's auto up/down window. The Premium models also offer additional comfort and convenience options, including a harman-kardon® audio system, a power moonroof, and the All-Weather Package that adds heated front seats and mirrors and a windshield wiper de-icer.

The Legacy Limited models feature leather upholstery, dual zone automatic climate control and a 4-way power front passenger seat. The Limited models exclusively offer an available voice-activated GPS navigation system with an 8-in. LCD display and rear-view backup camera, hands-free Bluetooth® connectivity and streaming Bluetooth audio.

Revised 2.5-liter Boxer Engine with New 6-Speed Manual or CVT

The 2010 Legacy 2.5i models are powered by a revised 2.5-liter 4-cylinder Boxer engine, teamed for the first time to a new 6-speed manual transmission or the available new Lineartronic™ CVT. The CVT is standard in the Legacy 2.5i Limited, where it is also equipped with a manual mode and steering wheel paddle shifters.

The 2.5-liter engine, which is available as PZEV-certified, is modified for 2010 to improve performance, responsiveness, and economy. The engine delivers 170 horsepower @ 5,600 rpm and 170 lb.-ft. of peak torque @ 4,000 rpm. The i-Active Valve Lift System (AVLS) ensures a broad torque curve and smooth response at all engine speeds, while also helping to improve fuel efficiency. All Legacy models for 2010 feature a larger fuel tank, now 18.5 gallons vs. 16.9 gallons in the previous model, to extend driving range.

Whether teamed to the new 6-speed manual transmission or the Lineartronic™ CVT, the roomier 2010 Legacy provides quicker acceleration and lower fuel consumption than comparable 2009 Legacy models. Either transmission helps make the Legacy more responsive in everyday driving.

Subaru has adopted a chain-type CVT, the world's first longitudinally mounted CVT system for AWD production vehicles. It employs smaller pulley cores, which helps make the unit compact and can help provide better fuel efficiency compared to belt-type CVTs. Unlike a conventional automatic transmission, which uses fixed gear ratios, a CVT provides infinite variability between the highest and lowest available ratios with no discernable steps or shifts. The CVT continuously and smoothly adapts to performance demand, helping to keep the engine in its most efficient operating range.

Because a CVT does not shift gears, the driver enjoys smoother performance in all driving situations. The selectable manual mode of the Lineartronic™ CVT uses six pre-selected steps to allow the driver to "shift" manually using steering wheel paddle controls.

Legacy 2.5GT: 265 Turbocharged Horses

The new-generation Legacy 2.5GT models get a significant boost in performance from the revised 2.5-liter turbocharged / intercooled engine (based on the Impreza WRX engine) teamed to a new standard 6-speed manual transmission. Notably, the new 6-speed is more than 50 pounds lighter than the 6-speed unit used in the 2009 Legacy 2.5GT spec.B.

A larger turbocharger increases boost, and a new exhaust uses a low-density catalyst for reduced backpressure. To improve weight distribution and help lower the center of gravity, the turbocharger is now mounted below the engine. With 265 horsepower and 258 lb.-ft. of peak torque (compared to 243 hp and 241 lb.-ft. in the previous 2.5GT models), the 2010 Legacy 2.5GT models can accelerate from zero to 60 mph in under six seconds.

3.6-liter H6 Engine: Premium Performance with Regular-Grade Fuel

The new 3.6-liter H6 engine replaces the previous 3.0-liter H6, yet features the same external dimensions thanks primarily to a unique shortened connecting rod design. As a result, this larger-displacement and more powerful engine maintains its excellent low center of gravity. The 3.6 Boxer engine produces 256 horsepower and 247 lb.-ft. of peak torque, compared to 245 hp and 215 lb.-ft. of torque for the previous 3.0-liter engine. Active Valve Control System (AVCS) variable valve timing on both the intake and exhaust valves optimizes power delivery across the engine's speed range while helping to reduce emissions.

Not only does the 3.6 engine offer greater performance than the previous 3.0-liter unit, but does so using regular-grade fuel compared to premium required in the 3.0. The specially tuned five-speed automatic transmission, combined with the greater torque output of the new engine, helps make the Legacy 3.6R models more responsive when driving in hilly areas by significantly reducing "hunting" between gears.

Symmetrical All-Wheel Drive A Key To Brand Identity

Subaru offers three different Symmetrical All-Wheel Drive systems in the 2010 Legacy line, each tailored to the engine and type of transmission. In Legacy 2.5i models equipped with the 6-speed manual transmission, the AWD system uses a viscous-coupling locking center differential to distribute power 50/50 front to rear. Slippage at either set of wheels will send more power to the opposite set.

Legacy 2.5i models equipped with the Lineartronic™ CVT use an electronically managed continuously variable transfer clutch to actively control power distribution in response to driving conditions.

Legacy 3.6R models exclusively feature advanced Variable Torque Distribution (VTD) All-Wheel Drive with a 5-speed automatic transmission. A planetary center differential works with an electronically controlled continuously variable hydraulic transfer clutch to manage power distribution. The VTD system normally sends more power to the rear wheels to enhance handling agility, and it continuously adjusts power distribution in response to driving and road conditions.

The Subaru Safety Story

The Legacy, like all Subaru models, has consistently earned top scores in government and insurance industry crash tests. The 2010 Legacy is designed to further raise the safety quotient. Subaru's Ring-Shaped Reinforcement Frame safety structure, proven over a decade in all Subaru models, again forms the foundation for crash protection and occupant safety in the new-generation 2010 Legacy. A new engine cradle design improves front impact safety, and the 2010 Legacy features greater use of high-strength steel.

The 2010 Legacy models include as standard equipment front seat side impact air bags and side curtain air bags that offer additional head protection for front and rear occupants. Intelligent dual-stage deployment front air bags use sensors to detect the presence and weight of a front passenger and also the driver's distance from the steering wheel. The system determines front air bag deployment strength for optimal occupant protection.

New in the 2010 Legacy, high-strength front seat frames provide enhanced protection against whiplash injury in a rear-end collision. With the entire seat optimized for a rear-end collision, Subaru replaced the previous active front head restraints with a more comfortable design.


Source: Subaru