Toyota Said to Lower Price of New Prius to Compete with Honda Insight

Nikkei English News in Japan is reporting that Toyota will cut the price of the Prius to meet the lower price of Honda's Insight hybrid in Japan.

The Insight costs 1.89 million yen ($19,250) while the Prius costs 2.33 million yen ($23,646,000). In the story, which has not been confirmed, it is said the price of the Prius will be cut to 1.89 million yen.

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