Volkswagen Up! may not sell well under Skoda, SEAT, brands

The Volkswagen Up may be envisioned as an inexpensive city runabout, but two VW subsidiaries – Skoda and Seat – may think it’s too costly to sell as their own.

While VW is furiously working on engineering the Up concept into production form, it’s already built a business case upon selling at least 500,000 units a year. To do so, it plans on selling the car through its Skoda and Seat brands.

That, however, may be a problem. One engineer told Automotive News Europe that VW’s engineering decisions “are almost always too expensive for Seat and Skoda.”


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