Once More, With Feeling: Second Lagonda concept coming in May

Aston Martin Lagonda Concept – Click above for high-res gallery

If you were looking forward to Aston Martin's revival of the long-dormant Lagonda marque and were disappointed by the controversially-styled crossover concept unveiled earlier this month at the Geneva Motor Show, take heart: a second Lagonda concept is on the way. The news reportedly comes directly from the mouth of David Richards, chairman of Aston Martin-Lagonda's board, who admitted that the crossover concept was just one attempt, but that the company would be coming back with another in May. If you're wondering what major auto show is taking place in May, you can stop scratching your head: New York is in early April with Shanghai and Moscow to follow later the same month. That's it until the Frankfurt Motor Show in September. So unless Richards got his dates mixed up, the second Lagonda concept will be unveiled at its own dedicated event.

The bigger question is what form the next Lagonda concept will take. Reception towards the sport-ute concept at the Geneva show was rather puzzled, so our money is on some sort of sedan or wagon. AML won't want it to encroach on the upcoming Rapide, so don't expect some sort of four-door coupe, but with segments being busted all across the industry, anything is possible. We'll just have to wait a couple of months to find out.